Council has endorsed a destination management approach for Central Otago. Destination management is essentially about communities and cross agency co-operation in areas of planning and environmental management, provision of visitor information centres, management of infrastructure, marketing and site management. Because the tourism industry is complex, involving a mixture of private companies, local and central government and communities, there is a need to build and maintain effective working partnerships between these players if a sustainable future is to be achieved. The notion of managing a destination calls for a whole-of-community approach.
As part of a destination management approach looking at what other successful tourism destinations have done and the way they do business is important.
If you would like to find out more about destination management please contact:
District Development Manager
Ph 03 440 0619
Download the presentation by Mathew Begg (pdf 71kb), Community Development Manager, on the Otago Central Rail Trail at the Tourism Industry Association New Zealand Annual Conference held in Auckland on August 30.