A regional identity is so much more than a logo.  It is an experience that lives in the hearts and minds of the people.

Central Otago - A World of Difference is our brand. It provides a definition of the character of Central Otago and its people.  It creates a vision for the way that we want to live, work and play, here, now and into the future. It provides the glue to bind our district together. We all can be proud to own it.

The brand has unique characteristics, elements and emotions - our own unique identity.

As local Central Otago people we enjoy the most generous environmental footprint of all New Zealanders; a unique world like no other, a different world of discovery, enterprise and magical lifestyles.

Regional Vision

Imagine Central Otago as a vast land of uncompromising beauty. People with noble hearts, strength, bravery, ingenuity, high spirits, freedom and pride that soars. A place that attracts new thinking.  Central Otago will be a better world for those that succeed us.

To build a powerful and strong brand, we need to affirm Central Otago’s special qualities. That’s why we’ve established clear values at the heart of our brand; to renew our sense of community, to celebrate our specialness, our difference, our scale and space.

Brand Values

The regional identity embraces a set of values. These values guide our path to the kind of place that we can be proud of.

By living out our brand values, it will help us build a sustainable future. Everyone can be involved in living out the brand values - from farmers to retailers and housewives to students or school teachers – no one is exempt.

The brand values are:

• Making a Difference – We will inspire and lead others with our special point of difference.
• Respecting Others – We will respect our cultural and personal differences.
• Embracing Diversity – We will recognise differences and embrace diversity.
• Adding Value – We will always ask ourselves if there is a better way – one that achieves a premium status.
• Having Integrity – We will seek to be open and honest.
• Learning from the Past – We will learn from past experiences with future generations in mind.
• Making a Sustainable Difference – We will make decisions in business with the community in mind and in harmony with the natural environment.
• Protecting our Rich Heritage – We will protect and celebrate our rich heritage in landscapes, architecture, flora and fauna and different cultural origins.
• Meeting Obligations – We will meet legal obligations at both a local and national level.