Otago Central Rail Trail Survey 2009The Otago Central Rail Trail (OCRT) has established itself as one of the major attractions for Central Otago, and along with summer fruit and Pinot Noir is one of the first things that people think about when asked about the district. However, it is a fairly new phenomenon, and there is a general lack of hard information about the trail; both in terms of the benefits it brings to the district as well as the nature of people who come to ride or walk the trail and what their expectations, wants and experiences are.
A series of three user surveys were conduction on the Otago Central Rail Trail during the season of 2008 / 2009. In association with other studies being undertaken by the OCRT Trust it is intended that this research will provide some much needed quantitative and qualitative data that can be used to better match the needs of people doing the trail and those who provide the services they want and need. It will also assist in targeting the OCRT to the appropriate people and ensuring that the promotional efforts of Tourism Central Otago and other groups are to the best effect.
To download the survey, click here.
BERL Central Otago Economic ProfileFor the latest economic profile of Central Otago District from BERL, which covers such things as the District’s GDP, employment and business growth, with in-depth analysis on the viticulture, horticulture and tourism sectors, click here.
BERL Central Otago Economic Impact Assessment: Commercial Water UseFor the BERL report that estimates the economic impact of irrigation and hydro generation to the district, click here.
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