Central Otago is getting 'China Ready'


26 August 2013

Tourism Central Otago (TCO) is inviting businesses in Central Otago to a free Get Ready for China Workshop.

Workshops will be held in Alexandra on Friday 27 September at the Centennial Court Motor Inn and Cromwell on Monday 30 September at the Golden Gate Lodge, giving participants the opportunity to learn and upskill for this growing inbound market.

TCO Tourism Manager Product Development Michelle Ormsby said the workshop would give attendees some understanding and tools to be able to meet the expectations of Chinese visitors.

Topics that will be covered include: understanding the market, business behaviour and etiquette, value versus price, and customising for the Chinese market.

“Chinese visitors now make up the second biggest number of travellers into New Zealand. The workshops are timely to assist businesses in Central Otago to make the most of the opportunity as the free independent traveller segment of the market is beginning to explore areas ‘off the beaten track’. “
The opportunity is being bought to Central Otago by South and supported by TCO, with the keynote presentation by Amy Adams. South is an initiative facilitated by Christchurch Airport, in conjunction with the 13 Regional Tourism Organisations, to collectively promote the entire South Island as a tourism destination.
Amy Adams is a founding partner of Occam Consulting and has 15 years’ experience working in China. Amy develops and delivers training programmes for government departments and corporate clients in China and around the world. Courses are provided both for westerners dealing with China and the Chinese as well as Chinese working in western organizations.

Ms Adams has trained Chinese State Owned Enterprises and over 50 multinational companies in China including Air New Zealand, Howard Johnson Hotels, Intercontinental Hotels Group, Fonterra and the UK and New Zealand governments.

In New Zealand Ms Adams developed and has delivered both the Tourism New Zealand Roadshow sessions and the highly successful 'China Business Training' programme to more than 1000 Kiwi business people from 500-plus companies for New Zealand Trade and Enterprise.

Occam Consulting provides private and public training, consulting and resources for people to bridge the gap between China and the West.

Both workshops are from 1.30-4pm. Numbers are limited, so be in quick with your RSVP, by Wednesday 18 September or until spaces are filled, to TCO at tourism@codc.govt.nz. ​

Page reviewed: 21 Aug 2013 10:09pm