2 August 2018
Tourism Central Otago's Eat.Taste.Central regional food and wine campaign is set to return this spring, with a major new event partner with more than food on its mind. Family owned 'MiNDFOOD' operates across a number of media platforms to share its smart thinking philosophy on everything from community and culture to travel and food and drink.
Partnering with MiNDFOOD means that the Eat.Taste.Central 2018 promotion will be shared with hundreds of thousands of followers around the world, providing an amazing opportunity to showcase Central Otago's local ingredients, favourite dishes and internationally acclaimed wines, beers and fruit beverages.
Not only will MiNDFOOD be bolstering E.T.C's promotional efforts but MiNDFOOD's Food Director Michelle McHugh will be this year's convener of judges.
"Returning home to Central Otago to be part of Eat.Taste.Central is a great opportunity to see local ingredients being used by talented locals. We are passionate about using local produce at MiNDFOOD and helping showcase the very best Central has to offer. We are looking forward to the association," said Mrs McHugh.
The theme for this year's event is 'Slow Cooked and Homegrown, the flavours of Central' and participating cafes, restaurants and cellar doors will be inviting locals and visitors to explore the tastes of Central Otago over a five-week period (14 September – 22 October).
E.T.C campaign manager Antz Longman said the inaugural E.T.C campaign was extremely well received by the locals, visitors and participating businesses.
"We are excited to have a range of new businesses join in for 2018 and look forward to releasing details on the Regional Menu offerings," said Mr Longman.
"Central Otago is now being recognised as more than an award winning wine region. It is a real must visit food and wine destination. Our landscapes and seasons inspire chefs and foodies through a diverse range of distinctive local flavours. The growth is highlighted with a raft of new cafes, cellar doors, restaurants, wine tours, and craft breweries appearing around the region in the last few years."
Eat.Taste.Central gives visitors and locals an additional excuse to travel around the region during Spring and sample the best local flavours and food experiences.
Find out more at www.eattastecentral.co.nz
About the Eat.Taste.Central Regional Menu
The 'Central Otago Regional Menu' celebrates our flavours in four categories: Burger & Sandwich Challenge, Pie, Main Meal and Sweet/Dessert. Dishes are matched with local Central Otago wines, beers and juices. The public will be able to vote online for their favourite menu items and the "Peoples' Choice" Award and an invited judging panel will select its top picks and an overall winner.
The 'Regional Menu' will be available to taste between 14 September and 22 October. The full menu will be launched online on 1 September on the Central Otago regional website.
E.T.C is a chance for people to uncover real local flavours from a diverse range of passionate producers and cooks who are often hidden away inside heritage buildings and out-of-the-way places. Cooked, crafted, served and created by friendly locals, everyone will be treated to exceptional flavours in extraordinary locations.
www.centralotagonz.com and www.eattastecentral.co.nz
MiNDFOOD is an integrated media brand, delivering local and international content across a range of platforms. The brand is built around the core editorial platforms of Community, Culture, Health, Beauty, Style, Décor, Travel, Food and Drink. Readers can access content across a wide range of multimedia platforms: MiNDFOOD.com, Facebook, Instagram, Pinterest, Twitter and the monthly magazine. Smart Thinking is at the core of MiNDFOOD.
MiNDFOOD has an average circulation of 38,203 copies, and a combined social media audience of over 300,000 followers.