26 June 2019
Inspired by our heritage - EAT.TASTE.CENTRAL will celebrate Central's unique flavours this Spring
Leading on from the success of the first two Eat.Taste.Central events, Tourism Central Otago is excited to announce that the 2019 Eat.Taste.Central will run from 20 September to 28 October and has attracted additional support from a range of new partners and collaborators.
Eat.Taste.Central is an amazing opportunity to showcase not only Central Otago's cafés, restaurants and cellars doors but also the region's local ingredients, artisan producers, internationally acclaimed wines, craft beers and fruit beverages.
This year TCO has challenged venues to create dishes inspired by the region's heritage, whether that is particular flavours, a traditional recipe with a new twist, or incorporating some of our pioneering history into their creations. A new category of Tapas, Shared Plates and Boards will also open up new ways for venues to showcase their skills and flavour combinations.
MiNDFOOD has signed on to support the event for a second year, bolstering Tourism Central Otago's promotional efforts and MiNDFOOD's Editor-in-Chief Michael McHugh said MiNDFOOD will again have a representative on the judging panel.
"Once again we are looking forward to seeing the talent and skill across the region, and tasting some really good food. At MiNDFOOD we love finding and showcasing talent, and Eat.Taste.Central is a perfect platform for locals to show the rest of New Zealand what is happening food wise in Central," said Mr McHugh.
Interest in the campaign and the support from Tourism Central Otago's Advisory Board has helped connect with new partners including GO Rentals, who recently opened a new rental car branch based at Dunedin Airport to complement its Queenstown branch.
"GO Rentals is excited to be supporting travellers to explore the Central Otago region with their taste buds. GO Rentals has branches in both Dunedin and Queenstown, making it all too easy to pick up a rental car and get out on a culinary road trip," said James Dalglish, GO Rentals Managing Director.
Closer to home The Central App has also signed on for a second year supporting the event through a special section on the App.
"Based on evidence from last year, the E.T.C competition is very popular, and we have every reason to believe this popularity will continue to grow. All participating outlets work extremely hard to provide their top dishes using Central's superb local ingredients, matched with local wines and beers. Our taste buds are again in for a treat. We can't wait," said Marielle Craighead, Managing Director of The Central App.
E.T.C campaign manager Antz Longman said TCO was continually looking to grow the event. "The new partnerships for 2019 help lift the event and awareness of Central Otago's food and wine offering. Alongside our key partners this year we're collaborating with organisations like Central Otago Winegrowers, Eat New Zealand, Air New Zealand and Dunedin Airport."
"We will now be supporting venues, producers and business to create a range of Regional Menu offerings and unique one-offs of events that you won't want to miss," said Mr Longman.
"Central Otago is now becoming recognised as a real must visit food and wine destination in New Zealand. Combined with our landscapes, world-class cycle trails, pioneering heritage and welcoming people, it's a pretty attractive destination for a real New Zealand holiday experience."
Eat.Taste.Central gives visitors and locals an additional excuse to travel around the region during Spring and sample the best local flavours and food experiences.
Full details will be loaded onto the event website www.eattastecentral.co.nz as they are confirmed.