Strategy to position Central Otago as an Arts Destination


1 October 2013

The Central Otago Arts Strategy 2013 has been finalised and one of the major themes to come out is developing Central Otago as an Arts Destination.

The strategy is the second of its kind and was created as most of the actions in the previous 2008 strategy had been completed or investigated.

Developing the 2013 strategy involved widespread community consultation throughout, with four main themes emerging from this. These are:

  • Developing Central Otago as an arts destination,
  • Growing participation in the arts,
  • Supporting our arts community, and
  • Promoting the importance and value of arts to our overall wellbeing as individuals and a community. 

Developing Central Otago as an arts destination was fully supported by the community in that it would not only profile our local arts and artists, but would also encourage further participation leading to a sustainable arts sector.

Ideas such as providing artists with business skills, developing our public art, promoting our Arts Trail and growing current or developing new arts events that draw people from outside our region to Central Otago were suggested.

The community did acknowledge that developing and growing our arts scene in Central Otago is not enough to attract visitors from the wider regions. The community recognised that to truly strive towards Central Otago becoming an arts destination, all sectors within the community need to work together to create an unforgettable quality experience for the visitor.

Central Otago District Arts Trust will manage the strategy on behalf of the Central Otago community but Trust Chair Kathi McLean said the success of the strategy’s implementation would rely on both the public and private sectors engaging cooperatively.

Hard copies of the final strategy are available from Council service centres and libraries, or download the Central Otago Arts Strategy.

Page reviewed: 05 Dec 2013 6:02am