Tourism Advisory Board members announced

14/12/2018 12:00 a.m.

​14 December 2018

Tourism Central Otago confirms line up for new Board

Having launched a new ten-year strategy to guide the development of tourism in Central Otago, the Central Otago District Council has confirmed the appointment of a six-strong Tourism Advisory Board.

"We attracted an incredibly strong field of applicants from across New Zealand and around Central Otago," Tourism Central Otago General Manager Glenys Coughlan said. "We have set a very clear direction for the region's tourism development and we so we had a very clear understanding of the kind of skills that we needed at a governance level." 

Mayor Tim Cadogan will join the Board along with local tourism entrepreneur David Ritchie, who alongside his wife Andy has transformed Olivers in Clyde. David has recently taken over as chair of the Central Otago Heritage Trust, which marries well with promoting Central Otago's heritage offering.

Sue Sullivan, CEO of Conventions and Incentives New Zealand (CINZ), joins as Board Chair.

"Sue has done an extraordinary job of transforming CINZ and has extensive tourism experience. I am confident that Sue will make a strong contribution to helping us to realise our goals," Ms Coughlan said.​

Also joining the board is Dylan Rushbrook, who has recently returned to Central Otago after an impressive career in international sales and marketing with some New Zealand's leading hotel operations. 

"Dylan's interest in capability building and helping operators to realise their full potential will also be a real asset to TCO," Ms Coughlan said.

Mark Frood, who has had a career with Destination Queenstown, Tourism New Zealand and Auckland International Airport, would "bring a much stronger international perspective to our thinking" she said.

The final member of the board is Dr Susan Mackenzie, a lecturer in the Department of Tourism at University of Otago and a member of the World Tourism Forum.

"We wanted to ensure that we were balancing our destination marketing skills with our destination management skills around the Board table and so we are delighted to confirm Susan's appointment," Ms Coughlan said. "Susan has a keen interest in managing the relationship between visitors and host communities."

The first meeting of the Advisory Board will be held early in 2019 with quarterly meetings thereafter.

CODC CEO Sanchia Jacobs said that she was looking forward to working with the new Board.

"Tourism is a vital part of our region's economy and we want to ensure that we develop the industry in a way that plays to our assets while being true to our communities.

"I am especially pleased that the Board is considering establishing some industry working groups to drive some of the key projects outlined in the Central Otago Tourism Strategy. It is important that we engender a high level of operator engagement because we have much that we can achieve by working more collaboratively," Ms Jacobs said.

"I am also keen to see Ngai Tahu play a role in the development of tourism in Central Otago and as part of a broader deepening of our relationship with iwi."

Page reviewed: 14 Dec 2018 9:52am