16 May 2019
Tourism Central Otago's Trade and Media managers are this week in Rotorua showcasing Central Otago at TRENZ, New Zealand's largest international business to business travel trade event.
Over the four-day event they will have one on one appointments with more than 50 targeted travel buyers and media. They will also participate in a number of additional opportunities to network and discuss what's on offer in Central Otago with additional buyers throughout the week.
At the end of the second day of appointments, Trade and Consumer Marketing Manager Andrea Lauder said this year's buyers were even more focussed on ensuring they were offering clients product and experiences that were truly authentic, and that had a focus on sustainable practices and giving back to communities.
"This aligns incredibly well with Central Otago's visitor experiences and our regional strategy for tourism to develop based on value over volume. There is still strong interest in our cycling, food and wine offerings, which are well supported by a great range of accommodation together with other unique experiences, for example Highlands Motorsport and Tourism Park and curling. It's about having confidence that there is sufficient product in the region to encourage them to incorporate Central Otago into a client's itinerary.
"The Central Otago booth at TRENZ is back-dropped with a stunning and emotive image taken at The Cloudy Bay Shed in Cromwell. Almost everyone who has met with us over the last couple of days wanted to put themselves into that picture! Having this emotional response is fantastic, and we thank the Cloudy Bay team for allowing us to share their image in this way," said Mrs Lauder.
"As the largest travel trade event held in New Zealand every year it is critical Tourism Central Otago attends and tells our unique story. Here we can target and meet with international buyers from around the globe who make critical decisions on where in New Zealand their clients go. We don't want them all, we are here to hand pick the ones who will love our region for its authentic offerings," said Dylan Rushbrook, General Manager of Tourism Central Otago.
There will be additional opportunities that will come from the event returning to the South Island and Christchurch in May 2020. With that in mind, the TCO team is already actively encouraging tourism operators working in the international travel trade space, or who may be considering entering into trade in the near future, to begin preparing themselves now, as the process to secure a space begins in October this year. Mrs Lauder will provide an update to operators at an upcoming Tourism Operators workshop in Cromwell on 12 June.
(From left) Trade and Consumer Marketing Manager Andrea Lauder, Media and Marketing Manager Alison Mason, and Tourism Central Otago General Manager Dylan Rushbrook.