4 April 2014
Our neighbours across the Tasman will be treated to a taste of Central Otago's cycling holiday options via their television sets from this weekend.
Tourism Central Otago (TCO) hosted the presenters and crew of Australian Television show Places We Go from 22 to 28 February when they filmed the Otago Central Rail Trail, with local firm Trail Journeys; and the Roxburgh Gorge and Clutha Gold Trails with Bike it Now from Clyde.
Places We Go is a national television travel series returning for its sixth series on the Ten Network and ONE in Australia this month.
The Otago Central Rail Trail story goes to air on Channel 10 on Saturday 5 April, with Shayne O'Connor from Trail Journeys showing executive producer, director and presenter Jennifer Adams the delights of the Rail Trail.
The Roxburgh Gorge and Clutha Gold Trail story goes to air on Channel 10 two weeks later on Saturday 19 April, with Duncan Randall from Bike it Now showing presenter Caroline Pemberton the highlights of these new trails.
Each story also incorporates the off-trail experiences – such as accommodation, dining at local cafés or country pubs and tours such as Clutha River Cruises' Doctors Point experience.
"It is exciting for Central Otago to have a television show of this calibre and with such a strong following in Australia presenting our trails to the Australian audience," said TCO General Manager Anne Pullar.
"The added benefit of multi-layer platforms that are used to deliver their stories – such as social media, website and features in News Ltd Escape magazine mean that Central Otago trails will gain unprecedented exposure in our largest international market."
Ms Pullar said the presenters tell the story of their experience through the people they meet and the places they go.
"While here they took time to involve many locals and visitors in their story. A large amount of footage was taken, and it will be exciting to see how this comes together in the two 10-minute shows."
TCO worked with Tourism New Zealand to secure this visit and it could not have happened without the commitment and input of local tourism businesses.