E.T.C. food and wine celebration ‘tweaked’ to support businesses
Tourism Central Otago’s annual celebration of the region’s food, wine, beverage, venues and producers is being adjusted to further support businesses who are facing pressures from meeting current alert level guidelines and the recent cancellation of spring events from the calendar.
General Manager Tourism Central Otago Dylan Rushbrook said when the team looked back at why E.T.C. was established “it was to celebrate and champion our venues and all that we produce right here in Central Otago”.
“We know that, particularly for our hospitality and accommodation sector, they have been facing a raft of challenges – not just with alert level guidelines, but also with supply chain and staffing shortages. It’s clear they are doing it tough, so our team has looked at what we can do to support as many businesses as possible in the coming weeks and months.”
“E.T.C. has established such a strong presence locally and nationally over the last four years,” said E.T.C. Campaign Manager Anthony Longman. “It is the perfect conduit to inspire people to get out and about enjoying our venues, hospitality and food offerings in these challenging times. We are conscious that visitation from further afield may be limited, so we hope locals will get out to enjoy our amazing offerings.”
Mr Longman said the regional menu currently has 60 dishes, events and experiences on offer. With people’s choice and judges awards back this year and designed to champion our people.
“We have opened up a short window for venues who want to come on board and take advantage of the campaign. New entries for the regional menu will be accepted up until 5pm on Monday 20 September by emailing our team firstname.lastname@example.org.”
It is hoped that planned events will go ahead, however it is possible there may be some shifting of dates and times to ensure that the hosts can offer the best possible experience.
Full details of dishes, venues, events, how to vote and awards are online at www.eattastecentral.co.nz, which is the best place to find the most up-to-date information.
“There are many ways for not just the venues to become involved, but also our community and visitors,” said Mr Rushbrook. “Spring is such a stunning time of year to visit Central Otago, and there is so much to see and do. Gather your friends and family to enjoy some of our region’s best food, wine and beverages served in unique locations and venues. To put it simply – come and Eat.Taste.Central!”
Eat.Taste.Central is a month-long celebration that opens on 24 September and runs through to 25 October 2021.