Central Otago Regional Identity

Central Otago ‘A World of Difference’

Central Otago is a place defined by its vivid contrasts and quiet strength. As we look toward the future, it is essential that our progress is guided by a clear understanding of what sets this region apart, our Regional Identity, often described as the "Golden Thread" that connects our past, present, and future. It articulates the shared values and principles that have long shaped how we live, work, and grow.

Council is entrusted with managing the Central Otago Regional Identity on behalf of the community. Our Regional Identity reflect a commitment to actively weave the regional values into everyday community life.

As part of this responsibility, it has registered the Central Otago brand mark and holds the trademark licence. Council is committed to its role as the licence holder and has a devoted role to managing the Central Otago Regional Identity. This involves managing the approval process for anyone who wants to be great advocates for Central Otago and include the Central Otago brand mark in association with their business or organisation, as well as giving advice on how to use the unique visual identity design system that is freely available.

Residents, businesses and community groups who are passionate about Central Otago and who want to use the Central Otago Regional Identity brand mark, in essence, are agreeing to uphold the values at the heart of the Central Otago Regional Identity and the terms and conditions of use.

You can read about some of these great advocates for Central Otago in these Regional Partner Profiles. Also take the time to read some of the stories that help shape the Central Otago Regional Identity.