Over one hundred tourism operators and industry stakeholders, connected to Otago’s world-class network of cycle and walking trails, gathered in Alexandra on Thursday, May 22, for the Otago Trails Forum, where they reviewed the summer season and discussed the opportunities and challenges for the future growth of the cycle tourism sector.
This annual event, coordinated by Otago Trails Marketing Group Executive Geoff Marks, saw participants from across the region, including Queenstown, Wanaka, Central Otago and Dunedin. Attendees included representatives from hospitality and tourism businesses, trail trusts, community groups, Regional Tourism Organisations (RTOs), Council representatives and Nga Haerenga – New Zealand Cycle Trails.
“The aim of this forum is not only to reflect on the past season but to focus on the future—identifying both opportunities and potential challenges that we, as a collective, can address,” said Geoff Marks. “We hope the day has sparked new ideas and actions for the quieter months ahead, which are traditionally the low season for visitation.”
A Day of Insight and Inspiration
The afternoon featured a full agenda of speakers, with special keynote speaker Dougal Allan sharing his remarkable journey from the Otago Central Rail Trail to competing with Emirates Team New Zealand in the America’s Cup. Phil Wyndham from Adventure South discussed marketing cycling to international audiences, while Nicky Sygrove from Kinross Winery offered insights on maximising the potential of cycle tourism. Janet Purdey, General Manager of Nga Haerenga – New Zealand Cycle Trail Inc., provided updates on the organisation’s work, and representatives from the five Great Ride trail trusts shared developments and news from their respective trails.
Customer Satisfaction and Growth
The Net Promoter Score (NPS)—a key measure of customer satisfaction—continues to rise across all Otago Trails. “This data shows that Otago trails are performing above the national average of New Zealand’s Great Rides in terms of customer satisfaction,” said Anthony Longman, Head of Destination at Tourism Central Otago. “While we should celebrate this success, we must remain focused on maintaining and improving these standards.”
“Otago offers a unique combination of high-quality trails, excellent support services and stunning landscapes, from Queenstown through Central Otago to Dunedin—something you won’t find anywhere else in the world,” Longman added. “With 530km of dedicated cycle and walking trails and the highly anticipated Kawarau Gorge Trail set to open by early 2026, we are excited about the future.”
Passion and Collaboration
“It’s inspiring to witness the passion and commitment from all those involved in the region’s trail network,” said Mark Williams Queenstown Trails Trust CEO. “The focus is clear: providing the best possible experience for both our communities and visitors.”
