Central Otago - Our Place in the World

Here in Central Otago, we have a strong sense of belonging and hold a deep and abiding appreciation for the exceptional natural environment that we have inherited.

Inhabited by community-focused trailblazers and way-finders, we have a rich heritage, strong traditions and belief systems and an engaging entrepreneurial spirit.

The combination of this entrepreneurial spirit and our exceptional natural environment enables us to offer sensational primary produce and inspiring visitor experiences to the wider world. Growing our economy, contributing to the social fabric of our communities and creating a way of life that is becoming increasingly desirable and yet harder to find.

Acutely aware of the world in which we live, and the challenges that must be met, we know that to sustain our way of life and to encourage new generations to become part of Central Otago’s future, we must invest in protecting our environment, and how we work with it, through applying advanced science, technology and innovation.

We must also seek ‘future-fit’ solutions to provide the physical underpinnings of safe and secure communities. Improving access to specialist healthcare, education services, and affordable housing options, while also celebrating the many and varied expressions of Central Otago’s way of life.

It is a delicate balance, but by no means an impossible task, and as we have done in the past - we will approach the future with the deliberate intent of bettering our place in the world.

Living well in Central Otago means being:

(i) Grounded in Respect for the Environment

The state of wellbeing in Central Otago is grounded in respect for and protection of the natural environment. This is the foundation upon which all else depends. While the productive capacity of the natural environment is a core driver of economic prosperity, the recreational and aesthetic value of a healthy natural environment is also valued as fundamental to well-being and the way of life in Central Otago.

(ii) Advanced by increased Economic Prosperity

An appreciation of the need to invest in growth, innovation and new technologies to enhance productivity, provide employment and sustainable business opportunities so that people can afford to live a satisfying, healthy, fulfilling life, characterised by enjoying a good work/life balance

(iii) Empowered by a robust Social fabric

Community wellbeing sits at the heart of the social fabric of Central Otago. This is underpinned by creating a strong sense of belonging, placing a high value on feeling safe and secure and by welcoming and treating people fairly and equally. Issues around the affordability of meeting day to day living costs with access to affordable housing is highlighted. There is a strong desire to see some of these issues addressed to create vibrant and socially cohesive communities with access to world-class facilities and services - such as health, education and affordable housing choices

(iv) Enriched by Expressions of our Culture

Central Otago has a unique and vibrant culture. It is ingrained in the landscapes and how people interact with the land. From when early Kāi Tahu lived and feasted in a land cloaked with kowhai, to hikers exploring new tracks and trails today. Creative expression is found both inside and well beyond gallery and studio walls. It is expressed in built heritage, and traditions. It values those who have gone before, while ensuring an enriching and sustainable future for those who come next. It is the region’s identity and the expression of who we are.