Horticulture & Viticulture Labour Market Report

The latest labour market survey reveals encouraging developments in Central Otago's agricultural sectors, showing a shift toward sustainable growth and improved workforce coordination.

Key Findings

Modest but steady expansion continues across the region, with total planted area growing from 4,304 hectares in 2021 to 4,381 hectares in 2024 - an increase of 77 hectares (1.8%) over three years. Projections indicate further growth to 4,563 hectares by 2027, primarily driven by horticulture expansion.

Reduced labour pressures mark a significant change from previous years, as the sector transitions from rapid growth to more measured development. This easing has allowed growers to focus on operational improvements and staff welfare initiatives.

Enhanced cooperation between horticulture and viticulture sectors has emerged as a key strength, with increased sharing of grower-supplied accommodation throughout different seasonal periods, addressing critical housing shortages in the region.

Challenges and Opportunities

The survey identifies rising operational costs as a primary concern, with increases far exceeding market price improvements and affecting both current viability and future expansion plans. However, growers have responded by investing in staff accommodation and implementing stronger support systems for seasonal workers, including dedicated programs for students entering the workforce.

The survey was funded jointly by the New Zealand Fruitgrowers Charitable Trust, Central Otago Fruitgrowers Association, Central Otago Wine Growers Association, Ministry of Social Development, Seasonal Solutions Cooperative Ltd, and the Ministry of Primary Industries.

Access the full Central Otago Labour Survey HERE